The 4-step guide to marketing strategy


Today I want to demystify marketing strategy and condensing it into a 4-step process

  1. Where do you want to go? What are your goals? Personal or financial.
  2. How can you get there? what are your options?
  3. What are your options? Time to consider alternative routes which way is best? What can you envisage as practical and realistic? Which way is best.
  4. How will you know when you have arrived? Do you need to measure anything on the way? What does success look like?

Answer these questions and you will have an outline strategy  though reviewing your options takes additional thought and analysis of your market situation.

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