Halloween hullabaloo delivers two key insights


Thanks to a range of opinions which were expressed on facebook in response to my question about views on Halloween, two marketing insights have emerged:

First, consumers are independent minded individuals and each brings their unique set of beliefs and experiences to a purchase decision. Marketing techniques do not manipulate individuals, because they already know their own minds.

Second, there is value in uncovering latent need what is the real requirement which is being satisfied?

Halloween and the shopping event that has grown around it in the last few decades ¬†in part is response to a desire for fun and group/community activity. It’s not just about needing items that look scary. It’s important to understand your customer’s underlying needs, which might be less obvious.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s